New Pro-Life, Christian Brand Offers Companies Method of Displaying Values

by Steven Ertelt
LifeNews.com Editor
March 24, 2009

Washington, DC (LifeNews.com) -- Christian businesses wanting to display their faith and pro-life values now have a way to make that clear. The OVerus Christian Business emblem has received the okay for its official trademark registration from the United States Patent and Trademark Office.

The emblem is a certification mark that represents Christian values and allows pro-life businesses to sort of wear their beliefs on their product.

“This is a huge step forward for both the pro-life and Christian communities," Keith Miklas, founder and president of The OVerus Organization, tells LifeNews.com.

He says the new emblem helps both pro-life businesses as well as customers and, once it has more of a national recognition and following, can help pro-life consumers discern which products and companies share their views.

“Good Christian stewards can now easily select brands that respect their values, and brands have a way to distinguish their product or service to 208 million Christian shoppers," Miklas says.

Miklas tells LifeNews.com that "respect for life is an important part of this effort."

For companies and their products to be certified by OVerus, the "brands must respect family values."

"Many brands are good corporate citizens, and contribute millions of dollars to charitable organizations. This generosity is commendable; however, an
issue arises when contributions are made to abortion providers," he says. "All else equal, a good steward would choose more respectful brands, but have way to distinguish them. Now they can just look for the logo.”

"In sum, OVerus enables good Christian stewards to make Christ-centered choices for the shopping cart," Miklas adds.

Miklas says the word "OVerus" means "acceptable" as it relates to Christian stewardship. The term is derived from the Latin "verus," which translates to "true" or "proper."

The literal Latin to English translation of OVerus is, "a longing for truth."

Someday, Miklas hopes the OVerus emblem will serve as a Christian and pro-life Good Housekeeping seal of approval and will appear in phone books and web sites across the nation.

Related web sites:
OVerus - http://www.overus.org